Includes Visual Content


It is very good to provide content that solve problems or needs to readers, but it is also essential to add images to make reading the article more comfortable and enjoyable.

Because you should not forget that the articles are read by people and not by robots, so you should try to use visual content that facilitates the understanding of the topic you are talking about or explaining.
Also, it is crazy to pretend that a person wants to read an article with 2,000 words or more and that he does not have a single image, except the header image, to visually understand what you are trying to explain.

For this reason, according to recent studies, articles that use 1 image for every 150-200 words are those that are shared most by readers in social networks.
But it is not mandatory to use only images in the articles to facilitate reading, there are also other types of visual content that you can use such as:
  • Memes
  • Images GIFs
  • Infographics
  • Videos
  • Podcasts
  • Tables or Data Graphics
  • Slideshare presentations
Web Hosting Services in Lahore



Enter a Meta Description
The next essential aspect that you must bear in mind when you are going to write an article in your corporate blog is the Meta Description, because this will allow the user to have a brief description of the content and decide if it considers useful to click on the link.
So, you should strive to include a  personalized meta description  that allows you to capture the person's attention so that they end up reading the content of the article, because if you do not, the information that will appear by default in the search results will be the first paragraph of the text.
To edit the Meta Description it will be necessary that you have installed in your corporate blog the WordPress plugin of SEO by Yoast , since until now the WordPress content manager does not provide this functionality.
When you are going to edit the meta description of your articles you should bear in mind that there is a limit of 155 characters , because if you exceed the remaining text it will not be shown and ellipses will appear in the search results.
Use Long Tail Keywords
When you are going to speak or write about a certain topic in your corporate blog, it is necessary to have defined the keyword you are going to use to position the article in the search engines, since this will help to have a better positioning when people search for information.
However, it is not enough to use a generic keyword to do SEO with articles on your blog, since the popular algorithm of the search engine Google has changed the rules of the game.
Therefore, you should now use Long Tail or "long tail" keywords in your articles  because there is currently a greater competition that shares information daily to get a better position in search results.
The main difference between a generic keyword and a "long tail" word is the following:
  • ·       Generic Keyword: shoes
  • ·       Keyword Long Tail: shoes woman party
Digital marketing training in Lahore




Comments

Post a Comment

Popular posts from this blog

Create Relevant Content

Image
It is very good to optimize the articles with the previous tips to achieve a better positioning in the search results, but this will not help if you do not offer potential readers a relevant content that captivates your attention and so return to visit you. Surely you have heard on countless occasions that it was necessary to write for Google because it is the owner of the Internet and the largest source of traffic that a website or blog has, but as I said before, the rules of the game have changed for better or worse. For this reason, if you write articles in a corporate blog thinking exclusively about search engines, I am sorry to say that you are making a serious mistake, because you will never be able to provide useful content to your reader or potential client. Many people consider that contributing relevant content to readers means writing extensive articles with more than 3,000 or 4,000 words, on the contrary, good content is those that offer the information in the nec...
Read more

Optimizes Experience and Usability

Image
Another essential aspect when we talk about attracting readers to the corporate blog as well as visitor traffic is to have the experience and usability of the website well optimized. Many times the serious mistake of not checking the status of the website is made to verify that everything works correctly, and that this factor will significantly negatively or negatively affect the bounce rate of visits. To check the status of the experience of your website will be necessary to use the Page Speed ​​Insights tool that is owned by Google, and where you will see if the speed is good, fair or bad. In addition, you can also know the status of the user's experience on the mobile , which is essential because many times visitors' traffic comes from mobile devices or tablets. The operation of this free tool is very simple, when you access the page you only have to enter the main URL of your website, and wait a few seconds until the results of suggestions appear. The valuat...
Read more

Promote in Social Networks

Image
Once you have published the article in your corporate blog following the previous advice, you cannot lower your arms thinking that the work is over, on the contrary, at this moment it is when the diffusion phase begins on social networks. You must bear in mind that when you publish a new blog entry you need to promote the article's content on all platforms to attract readers and thus get more visitor traffic, since Google takes a few days until it indexes the URL of the article in the search results. In case you have not understood the last sentence, I want to make it clear that the concept of tracking a URL and indexing a URL does not mean the same thing . Since, when you publish an article in the corporate blog the search engine Google passes after a few hours or minutes through your website to track the sitemap and add the new URL in your database. But then, the Google algorithm decides if it considers it appropriate to proceed to index the URL of the article so that...
Read more