Optimizes Experience and Usability


Another essential aspect when we talk about attracting readers to the corporate blog as well as visitor traffic is to have the experience and usability of the website well optimized.
Many times the serious mistake of not checking the status of the website is made to verify that everything works correctly, and that this factor will significantly negatively or negatively affect the bounce rate of visits.
To check the status of the experience of your website will be necessary to use the Page Speed ​​Insights tool that is owned by Google, and where you will see if the speed is good, fair or bad.
In addition, you can also know the status of the user's experience on the mobile , which is essential because many times visitors' traffic comes from mobile devices or tablets.
The operation of this free tool is very simple, when you access the page you only have to enter the main URL of your website, and wait a few seconds until the results of suggestions appear.
The valuation makes PageSpeed Insight on the speed of the website (computer and mobile) as well as the user experience on mobile is always based on 100, and the colors Green, Orange, Red on the number indicate the quality (good, regular, bad).
So, if you have the two numbers in the speed (computer and mobile)  green means that everything works fine.
On the other hand, if the numbers are in orange you must make the suggested changes indicated by Page Speed ​​Insight and therefore, the Google search engine.
And if the numbers are shown in red you need to make changes urgently to optimize the speed and  or user experience on your website or corporate blog.
As a personal example, I leave an image where you can see that the speed of my website is very good, since it has an assessment of 85 over 100 on the computer and 86 over 100 on the mobile.
And more importantly, the mobile user experience is outstanding because it has 100 out of 100.
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