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TIPS TO ATTRACT READERS TO YOUR CORPORATE BLOG

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There is no doubt that all people want to attract readers to their corporate or professional blog when they start in the world of the blogosphere, but it is necessary to take into account several details that will capture the attention of these people and increase visitor traffic. Many times you make the serious mistake of writing for Google, as if the search engine were to leave a comment and share the article on social networks. Readers are human persons who have feelings and problems that need to be solved, therefore, you can never forget for whom you write the content. Luckily, the powerful search engine Google has optimized its algorithm and has forced people to improve the writing of their content on the blog. Since until now, you could find articles where the author repeated a keyword (keyword) that he wanted to position in almost all paragraphs and you even found it several times in the same sentence. This behavior could be very positive for the search engine to v...
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Includes Visual Content

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It is very good to provide content that solve problems or needs to readers, but it is also essential to add images to make reading the article more comfortable and enjoyable. Because you should not forget that the articles are read by people and not by robots, so you should try to use visual content that facilitates the understanding of the topic you are talking about or explaining. Also, it is crazy to pretend that a person wants to read an article with 2,000 words or more and that he does not have a single image, except the header image, to visually understand what you are trying to explain. For this reason, according to recent studies, articles that use 1 image for every 150-200 words are those that are shared most by readers in social networks. But it is not mandatory to use only images in the articles to facilitate reading, there are also other types of visual content that you can use such as: Memes Images GIFs Infographics Videos Podcasts Tables or Data G...
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Create Relevant Content

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It is very good to optimize the articles with the previous tips to achieve a better positioning in the search results, but this will not help if you do not offer potential readers a relevant content that captivates your attention and so return to visit you. Surely you have heard on countless occasions that it was necessary to write for Google because it is the owner of the Internet and the largest source of traffic that a website or blog has, but as I said before, the rules of the game have changed for better or worse. For this reason, if you write articles in a corporate blog thinking exclusively about search engines, I am sorry to say that you are making a serious mistake, because you will never be able to provide useful content to your reader or potential client. Many people consider that contributing relevant content to readers means writing extensive articles with more than 3,000 or 4,000 words, on the contrary, good content is those that offer the information in the nec...
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Optimizes Experience and Usability

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Another essential aspect when we talk about attracting readers to the corporate blog as well as visitor traffic is to have the experience and usability of the website well optimized. Many times the serious mistake of not checking the status of the website is made to verify that everything works correctly, and that this factor will significantly negatively or negatively affect the bounce rate of visits. To check the status of the experience of your website will be necessary to use the Page Speed ​​Insights tool that is owned by Google, and where you will see if the speed is good, fair or bad. In addition, you can also know the status of the user's experience on the mobile , which is essential because many times visitors' traffic comes from mobile devices or tablets. The operation of this free tool is very simple, when you access the page you only have to enter the main URL of your website, and wait a few seconds until the results of suggestions appear. The valuat...
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Promote in Social Networks

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Once you have published the article in your corporate blog following the previous advice, you cannot lower your arms thinking that the work is over, on the contrary, at this moment it is when the diffusion phase begins on social networks. You must bear in mind that when you publish a new blog entry you need to promote the article's content on all platforms to attract readers and thus get more visitor traffic, since Google takes a few days until it indexes the URL of the article in the search results. In case you have not understood the last sentence, I want to make it clear that the concept of tracking a URL and indexing a URL does not mean the same thing . Since, when you publish an article in the corporate blog the search engine Google passes after a few hours or minutes through your website to track the sitemap and add the new URL in your database. But then, the Google algorithm decides if it considers it appropriate to proceed to index the URL of the article so that...
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Brings Guest Authors

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Another way to attract new readers to your corporate blog and increase visitor traffic is by inviting guest authors who can provide relevant knowledge and information. If you send invitations to people who have professional experience in your sector to publish articles in the blog, you will get more people to visit your website because they are interested in reading the information of their articles. This practice of guest authors is known in the world of the blogosphere with an Anglo-Saxon term (not to vary) called Guest Post , and that has become a very effective marketing strategy because good results are obtained. You must bear in mind that when you bring invited people to your corporate blog you will have a great opportunity to be able to capture the emails of potential clients, since many people will visit the blog because they follow the guest author in their social networks. For this reason, another of the great advantages that invited authors have in a corporate ...
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Participate in other Blogs

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In relation to the previous section, another good way to attract readers to your blog is to participate as a guest author in other corporate or professional blogs, as this way you will increase the visibility of your business and attract more potential customers. However, to get other popular blogs give you the opportunity to write as a guest author to promote your business should follow some recommendations to not die in the attempt. When you go to participate as a guest author, I personally recommend that you always try to offer content of better quality than if you did it in your blog, because the article will be a footprint that will remain forever in the search engines. Providing quality content does not primarily mean that the article has a large number of words, but rather that the information is relevant to your audience or target audience. You should bear in mind that many potential customers will visit your article as a guest author when conducting a search an...
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